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Marketing Mole: We'll Call You - British Olympic Association.
Reports of British athletes' sponsorship commitments as London 2012 fever builds has left Mole worried about the effect on their preparations for the Games.
British Olympic Association Good morning, British Olympic Association.
Mktg Hi, do you have a customer helpline?
BOA It depends. What is it for?
Mktg I'm a big sports fan, and I've read this stuff that the BOA has had to change its commercial deals because it's been getting the athletes to do too much sponsor work. I was hoping to find out a bit more.
BOA I'm sorry, I still don't understand what you want to know.
Mktg I've been reading about it over the past couple of days, …
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