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Marketing Mole: Little Black Book Members' Club.(Aline Keuroghlian)(PR, Mr & Mrs Smith)(Interview)(Brief article)

Marketing

| September 28, 2011 | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright

Aline Keuroghlian, Head of brand partnerships and PR, Mr & Mrs Smith.

- What marketing issue keeps you awake at night?

Attribution - how I can find out what activity works best, and save some valuable time in daylight hours.

- What's the next big thing in marketing?

The convergence of luxury branding and game mechanics.

- If you were stranded on a …

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