Media: Headliner - Hayes hopes changes at NI can win over advertisers.

The commercial managing director talks to Jeremy Lee about a Sunday Sun, NI's relationship with clients and the restructure of his department.

The fact that a security guard wearing a discreet earpiece provides an escort to the tenth-floor management suite of News International's Wapping headquarters at 3 Thomas More Square, a building that has become such a familiar sight for all the wrong reasons, suggests that this isn't going to be a usual Headliner.

And when Paul Hayes, the company's commercial managing director, puts a recording device on the table (some comfort, I suppose, that the recording is not covert), this suspicion is confirmed.

Hayes is perfectly entitled to do this, of course. But his polite claim that the recording is purely because he is speaking at the Haymarket BrandMAX conference, so he'll be able to get an idea of what sort of questions he's likely to be asked, sounds unconvincing. It also later emerges that my accompanying security detail has become protocol, given concerns that journalists will break into the building in an attempt to uncover more incriminating evidence on the on-going phone-hacking scandal.

So all credit, then, to Hayes for granting an interview under the …