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Ann Summers goes the Essex way.(Brief article)

Marketing

| September 21, 2011 | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright

Ann Summers is aiming to alter its image by teaming up with ITV2's The Only Way is Essex for its first television campaign. The ads will feature a search for 'the sexiest face in the UK' and is a follow-up to the …

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