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Insight about the relationship between car and driver taps into deeper themes.
This ad has been described as 'classic VW', meaning that here we have a lovely insight, executed with charm and craft. I agree.
The film cuts together scenes of people messing about in roofless vehicles, from go-carts to dodgems. We're asked 'Remember how the cars you had most fun in never had a roof?' and are shown the Golf Cabriolet in a (comparatively charmless) coastal road shot; then the (somewhat baffling) title 'The Golf among the cabriolets'.
I'm not a car person, but I like this ad. First, it left me smiling. At a time when we hear endless reports of motorists' misery, …