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Close-Up: My YouTube ad of the week - Andy Nairn, Dare.

Campaign

| September 16, 2011 | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright

Brand: Texas Armoring Corporation.

Task: Boost sales of lightweight armoured cars, bulletproof vehicles and security services.

Execution: Trent Kimball, the president and chief executive of TAC, gets shot at with an AK-47 automatic rifle by one of his employees Fortunately, a pane of bulletproof glass is in the way. Either way, don't try this at home, they stress.

Credit: In-house.

http://goo.gl/5bBXz

Andy Nairn, chief strategy officer, Dare

Why I like this - I'm not currently in the market for a lightweight armoured vehicle. But if I were, Texas Armoring Corporation would be top of my consideration list, thanks to this film. …

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