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Brand: Texas Armoring Corporation.
Task: Boost sales of lightweight armoured cars, bulletproof vehicles and security services.
Execution: Trent Kimball, the president and chief executive of TAC, gets shot at with an AK-47 automatic rifle by one of his employees Fortunately, a pane of bulletproof glass is in the way. Either way, don't try this at home, they stress.
Andy Nairn, chief strategy officer, Dare
Why I like this - I'm not currently in the market for a lightweight armoured vehicle. But if I were, Texas Armoring Corporation would be top of my consideration list, thanks to this film. …