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The Week: Advertising News - Heineken enlists footballers.(Brief article)
Heineken has enlisted European footballers to appear in its latest advertising campaign, to raise the profile of its Uefa Champions League sponsorship. The beer brand has hired several veteran players to front its pan-European 'legendary football' drive, marking a shift from previous product-led activity. Heineken's campaign ambassadors include the former Holland internationals Clarence Seedorf and Ruud van Nistelrooy, the Italian …
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