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Nationwide - Carousel.(Brief article)

Campaign

| September 16, 2011 | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright

Nationwide has launched an ad campaign, the first by 18 Feet & Rising since winning the business earlier this year. The campaign aims to highlight the importance of mutuality. The first TV ad features a carousel symbolising different moments in people's lives and combines live action with a stop-frame animation technique. The activity breaks on 18 Sep-tember during ITV's new series of Downton Abbey. The ads were …

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