Editor's Perspective - Duck, advertising is in the firing line ... again.

Another week, another kick in the soft underbelly of British advertising.

UK children are miserable because they don't spend enough time with their hard-working, stressed-out parents. We hard-working, stressed-out parents compensate for this by buying stuff that our kids don't really want or need, fuelling a materialism that will no doubt turn our children into hard-working, stressed-out parents themselves struggling to meet the consumerist urges that we've injected into them.

I feel this. I nodded along to Newsnight. So what can I do about it, I wanted Paxman to find out. I should have seen it coming: apparently, we need to ban advertising to children. And with …