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Brother seeks shop for digital ad brief.(Brief article)
Brother International Europe has launched a pan- European review of its digital advertising arrangements.
Profero, TMW and Golley Slater have been shortlisted to compete for the business in a process being run by the AAR.
Pitch meetings are scheduled to take place in the next week with Brother's European marketing team, which has its headquarters in Manchester, leading the process.
The printer manufacturer is aiming to adopt a pan-European digital advertising strategy for the first time.
Until now, Brother has used agencies on a market- by-market …
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