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Emvies 2011: Mindshare on top, Lodestar follows.

Business Line

| August 30, 2011 | COPYRIGHT 1999 Kasturi & Sons Ltd. (Hide copyright information)Copyright

Byline: Our Bureau

Mindshare retained its aAgency of the Year' title at the eleventh edition of the Advertising Club Bombay's Emvies, the awards for excellence in use of media for marketing communication. In all, 31 media agencies participated this year in 19 categories accounting for a record 717 entries a up from 397 last year.

Mindshare won three gold, eight silver and seven bronze awards. The agency's entry for work on Pepsi (Changing the Game, for Youth, Cricket and Pepsi) won gold in the Best Integrated Campaign category. Its other gold awards were in the digital media innovation categories of Mobile (Be Beautiful for HUL) and Web (Nike - India Bleeds Blue). …

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