Byline: JULIE NAUGHTON
Benefit to Open NYC Flagship
Benefit cosmetics plans to bring a piece of San Francisco to SoHo in September.
Located at 454 West Broadway between Prince and Houston Streets, a 2,000-square-foot, two-story boutique is intended to serve as the brand's flagship and will open Sept. 15, said Aurelian Lis, general manager of North America for Benefit Cosmetics.
It will be the third East Coast boutique for the brand, which operates 30 freestanding boutiques, 14 of which are located in the U.S. At present, they are concentrated in California and Illinois: five are located in the San Francisco Bay Area, two in Los Angeles and five in the Chicago area. Existing East Coast doors are in …