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Blockbuster is hoping to convert disgruntled Netflix subscribers with a new promotion launched Thursday offering a free month of its DVD-by-mail service.
Netflix overhauled its pricing plan Tuesday, splitting its DVD and streaming offerings while raising the cost of having both options by 60%. The resulting outcry from customers created an opening for Blockbuster, whose president Michael Kelly went on the offensive touting its Total Access plan.
"We find it shocking that anyone would raise rates as high as 60%," said Kelly. "In contrast, Blockbuster has worked hard over the past few …