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Here's a hypothetical: Put a hostage in a room full of movies and tell him to make a trailer. He has no experience, he has no clue, but he does one of two things: An action movie (steal the explosions) or a comedy (steal the best jokes). Pure survival instinct says to avoid the existential art film, biting social satire, foreign drama and/or documentary. Otherwise, he'll never get out of the room.
That said, it's slightly uncanny how Mark Woollen & Associates not only turns out acclaimed trailer after acclaimed trailer but does so with movies that seem impossible to distill. "Tree of Life." "The Social Network." "Catfish." "Biutiful." All are up for Golden Trailer Awards today and all were done by Woollen, whose recent output also includes "Black …