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Close-up: My YouTube ad of the week - Andy Nairn, Rocksmith.(Brief article)
Brand: Rocksmith.
Task: Create a viral ad for the upcoming Rocksmith computer game that is similar to Guitar Hero, but can be played with a real guitar.
Execution: A baby, sitting on a couch at home, is handed a guitar and plays along with The Black Keys' song I Got Mine.
Credit: Cutwater
http://goo.gl/jTEcX
ANDY NAIRN, CHIEF STRATEGIC OFFICER, DARE
Why I like it: This is a really nice answer to a pretty horrible brief.
Rocksmith is a late entrant to the rhythm gaming sector. The market's best-known player, the Guitar Hero franchise, has just exited the scene, while the biggest remaining brand, Rock Band 3, has an …
