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Splendid, Ella Moss To Create Shoe Lines.(New York Transit Inc)(Brief article)

WWD

| June 22, 2011 | Strugatz, Rachel | COPYRIGHT 1999 Fairchild Publications, Inc. (Hide copyright information)Copyright

Byline: RACHEL STRUGATZ

Splendid, Ella Moss to Create Shoe Lines

NEW YORK

Splendid and Ella Moss have inked an exclusive licensing deal with New York Transit Inc. to create women's shoes for each label.

Both contemporary brands, owned by VF Corp., will unveil their collections at the Fashion Footwear Association of New York trade show Splendid in August for a spring 2012 rollout and Ella Moss in December for fall 2012 deliveries.

"With Splendid and Ella Moss continuing to experience tremendous success in the apparel category, adding footwear is a natural progression as both expand into global lifestyle brands," said Jonathan Saven, …

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