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The Week: Advertising Reviews - Sapient scoops Ladbrokes.

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| June 24, 2011 | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright

Ladbrokes, the betting company, has appointed SapientNitro to handle its pounds 8 million advertising account.

M&C Saatchi was the previous incumbent. The appointment will be followed by investment in the Ladbrokes brand to position it as an …

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