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The Week: Advertising News - ASA rejects Cadbury gripes.(Advertising Standards Authority)

Campaign

| June 24, 2011 | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright

Complaints about the Cadbury ad at the centre of a racism row with the supermodel Naomi Campbell have been rejected by the Advertising Standards Authority.

The ASA said the Fallon-created ad for Cadbury's Bliss bar, which included the strapline 'Move over Naomi, there's a new diva in town', will not be investigated. The ASA received four complaints, including …

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