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- What happened?
Last week a marketing battle of the babes unfolded in the alcohol sector. Before Marketing is accused of sexism, we must make clear that the women involved are a member and a former member of the Sugababes.
Given that the girl group is almost as famous for its ever-changing line-up as for its hits, there was always a good chance that some of their promotional work would clash. Ending up appearing for products in the same sector in the same week, however, is quite a coincidence.
- Which brands are they?
First we learned that Heidi Range had taken part in what is best described as a PR stunt.
Range, a blonde, has dyed her …