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The Week: International news - BBDO Proximity picks up Visa.

Campaign

| June 17, 2011 | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright

Visa has appointed BBDO Proximity to handle its digital advertising business in Asia-Pacific, Central Europe, the Middle East and Africa The agency won the business without a pitch. Previously, Visa had no digital agency of record in these regions, instead prefering to use agencies from its advertising and direct marketing rosters to create …

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