'The ads on the bus go round and round, all da-ay long.'
The question is: which one stays most memorably in the brain, long after the pathetic run to catch the bloody thing?
I've noticed many bus ads. Some remain with me. There is a Chosen One. Oddly, it appeared on top of a bus. I first saw it when working in a high building. From that vantage point, the wit, novelty and charm chimed with suicidal tendencies brought on by price-checking 64 items in a Halfords retail ad. Whatever, it was, like, blimey, did you see that? 'Look before you leap.' A work of genius. Thank you, The Economist.
If it feels an easy choice, it is an easy choice because of the …