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Panache introduces new digital video ad insertion technology.

Europe Intelligence Wire

(From Telecom World Wire)

Digital video advertising fulfilment provider Panache announced on Tuesday its digital video ad insertion technology for the HTTP live streaming (HLS) standard.

According to the company, the technology enables publishers and advertisers to match interactive overlays to live or simulcast streaming video content across any connected device, including Apple's iPad and Android tablets.

The company's ad-insertion technology matches the interactive overlay dynamically, at …

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