Holly Glover Brand manager, Pronamel
Campaign: Sensodyne Pronamel
- What was the idea?
Despite the healthy benefits of eating fruit and drinking smoothies, they are also one of the major causes of acid wear on teeth. Sensodyne Pronamel is the number-one dentist-recommended toothpaste for the prevention of acid wear and we wanted to make consumers aware of both of these facts.
- What was the media strategy?
We wanted to target a premium AB female audience - women who have an interest in their health and are more likely to be concerned with the future quality of their teeth. Outdoor featured in a media …