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'Average UK TV viewer still watching more linear TV'.
(From DMEurope)
DMEUROPE-(C)2011 DMeurope.com (http://www.dmeurope.com & DME Ltd. All rights reserved.
Commercial TV impacts in the first quarter to end march rose 3.5 percent from the record level set the year before, and were up 19.9 percent on the five year average for the period, according to figures from the Broadcasters' Audience Research Board, commercial TV marketing body ThinkBox said. Commercial TV also increased its share of total linear TV viewing in Q1 to 64 percent, from 61.1 percent the year earlier. Commercial TV viewing lifted slightly from last year's record viewing by 20 minutes a week (3 minutes a day) to a weekly average of 18.71 hours (2.7 …
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