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Haircare brand John Frieda is making its biggest investment in digital marketing to date with the launch of a live styling event that will be streamed online.
The brand will host its first Live Haircare Academy on 27 May at 1pm The styling session will be screened live on the event's dedicated website, johnfrieda-live.co.uk.
Consumers will be able to ask salon experts questions during the session, while beauty bloggers will be able to ask questions via webcam.
The activity is being overseen by PR agency The Communications Store and digital agency Holler.
Beauty bloggers have launched a series of online competitions in conjunction with John Frieda …