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Campaign Promotion: The Big Bus Challenge - Why I love bus advertising.(Brief article)
1. Buses deliver all sorts of people
Buses have the ability to reach a whole host of our key audiences. The different groups we need to reach all rub shoulders on city streets that are dominated by bus ads; and buses allow you to reach audiences in regional and suburban areas too.
2. Buses deliver large format in London
London is the biggest market for film, but large format options are limited. Bus advertising allows us to deliver big impact messages in central London with high frequency.
3. Buses work the street
Always on the move (hopefully!), buses push out our marketing message to a wider area than static media formats.
4. …
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