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Cotton Inc. Chooses Bosworth For New Ads.(advertising)

WWD

| May 03, 2011 | Ellis, Kristi | COPYRIGHT 1999 Fairchild Publications, Inc. (Hide copyright information)Copyright

Byline: KRISTI ELLIS

Cotton Inc. Chooses Bosworth for New Ads

Kate Bosworth is the new face of cotton.

Cotton Incorporated is featuring the actress as its ambassador of cotton in the third installment of "The Fabric of My Life" campaign.

Bosworth, who has starred in films such as "Wonderland," "Beyond the Sea," "Superman Returns" and "21," will showcase her musical talents for the first time in the campaign, which launches on Friday and will run on major networks including ABC, Fox, VH1, MTV and The CW in 15-and 30-second spots.

Ric Hendee, senior vice president of consumer marketing for Cotton Inc., said it is the first time the …

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