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Every election cycle, Hollywood's message-makers look at the flood of campaign spots with the same reaction: "Really?!"
But the offers of creative help usually are met with a pat response: "Thanks, but no thanks." Recently, former Minnesota Gov. Tim Pawlenty, the first major Republican to make an official move into the 2012 presidential race, embraced the cinematic approach with a series of Videos that have the intentional feel of a movie trailer, spots more fit for a Jerry Bruckheimer pie than, say, a typical political campaign. The videos--heavy on quick cuts, patriotic images, soaring music and the occasional shot of Ronald Reagan and mifitary jets--are the brainchild of …