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LAUNCH NEWS. Korean with a European soul.

Business Day (South Africa)

| March 31, 2011 | COPYRIGHT 2008 Johnnic Communications. (Hide copyright information)Copyright

Byline: Lerato Matebese

LAUNCH NEWS Korean with a European soul The new SsangYong Korando seems set to carve a new path for the Korean vehicle manufacturer SSANGYONG Motors reinvented itself in the South African vehicle market last week when it launched its new Korando compact (read crossover) SUV.

Styled by the famed Italian design house Giorgietto Giugiaro, the new model is a welcome departure from its predecessor, which looked like a Korean interpretation of a Willy's Jeep.

Thanks to a more European stance and outlook, the new model will take the fight firmly to the Toyota Rav4, Honda CR-V, Hyundai ix35 and the Kia Sportage, to name a few. It is noteworthy to mention that the company, much like other …

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