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Future in franchises.
DreamWorks Animation is coming off its biggest year ever at the box office after releasing three films in 2010. But the toon studio isn't rushing to get more films out in theaters as it looks to launch more franchises.
"No movie before its time is our mantra," said Jeffrey Katzenberg during a call with investors while discussing strong full year and fourth quarter results. "We want to make sure each of our movies has the opportunity to be an event for our customers."
What that essentially means is not rolling out a new title until the studio can launch a toy line, videogames, animated TV show or special, stage shows, or the prospect of direct-to-DVD and future sequels for the megaplex.
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In 2010, DWA became the first studio to …
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Magazine article from: Daily Variety
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700+ words
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Magazine article from: Daily Variety
Graser, Marc
April 3, 2012
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Magazine article from: Daily Variety
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700+ words
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Magazine article from: Daily Variety
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April 27, 2011
700+ words
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- DWA profits soar but 'Panda' has hangover.(Financial report)
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Magazine article from: Daily Variety
Graser, Marc
July 27, 2011
700+ words
