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Tag Heuer Opens Las Vegas Flagship.

WWD

| March 18, 2011 | Correia, Roberta | COPYRIGHT 1999 Fairchild Publications, Inc. (Hide copyright information)Copyright

Byline: ROBERTA CORREIA

Tag Heuer Opens Las Vegas Flagship

Tag heuer is toasting a few milestones in 2011. The Swiss luxury watch brand is not only opening its first North American flagship in Las Vegas, but also marking 150 years as a sponsor of motor racing.

Tag's new 800-square-foot flagship opened Wednesday in Crystals at CityCenter, also home to Prada, Gucci and the largest Louis Vuitton store in North America.

"We conceived our first North American store to evoke the energy of one of the world's most exciting cities," said Jean-Christophe Babin, worldwide president and chief executive officer of the watch firm. "We also wanted to take …

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