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The attempt to attract a younger audience to this year's Oscar telecast went beyond the hiring of James Franco and Anne Hathaway as hosts. It could also be clearly felt online.
This year wasn't the first that Oscar went interactive, but it was the first time the Academy of Motion Picture Arts & Sciences and ABC enlisted all the tools available to them to court multitaskers and moviegoers obsessed with social media.
Beginning with red-carpet coverage, Oscar.com and the "Oscar Backstage Pass," an app designed to play on Apple's iPad, offered live streams from eight cameras placed at various locations on the red carpet and another nine inside the Kodak Theater.…