Government prepares central brand strategy.(United Kingdom. Central Office of Information)

The government is to outline its first cross-departmental marketing strategy under a chief marketing officer-style executive director, as part of the radical reforms proposed in the review of Whitehall communications and the role of the COI published last week.

The proposals, under which up to 1000 communications jobs would be slashed, could also mean the introduction of an annual adspend cap.

In his review, outgoing permanent secretary for government communications Matt Tee recommended the COI be scrapped and replaced by a centralised, 150-strong Government Communication Centre (GCC). Under its aegis, an additional six 'priority theme' teams will be hosted by six …