AccessMyLibrary provides FREE access to millions of articles from top publications available through your library.

School Reports: G.

Campaign

| March 18, 2011 | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright
 GLUE ISOBAR Type of agency                      Digital Company ownership                   Aegis Media Key personnel                       Mark Cridge chief executive (global                                     MD, Isobar)                                     Wayne Brown managing director                                     Jo Hagger chief integration officer                                     Seb Royce executive creative                                     director                                     Martin Bailie executive planning                                     director Declared income                     pounds 9.8m (2009) Total accounts at year end          24 Accounts won                        9 (biggest: Kellogg) Accounts lost                       1 (3 mobile) Number of staff                     152 (+28%) 

The move allowed the agency to focus on attracting global clients and, in August, it successfully led a global pitch for Coca-Cola's Sprite brand. In October, it also landed the pan-European Kellogg account, one of the biggest digital pitches of the year. Domestically, Glue Isobar also managed to maintain a strong new-business performance, securing work from Birds Eye, Burt's Bees, Codemasters, SeeSaw and Homebase.

Despite this, the …

Related articles from newspapers, magazines, journals, and more
©2013 Gale, a part of Cengage Learning. All rights reserved. Contact us | Privacy policy | Terms and conditions

The AccessMyLibrary advertising network includes: womensforum.com GlamFamily