AccessMyLibrary provides FREE access to millions of articles from top publications available through your library.
GLUE ISOBAR Type of agency Digital Company ownership Aegis Media Key personnel Mark Cridge chief executive (global MD, Isobar) Wayne Brown managing director Jo Hagger chief integration officer Seb Royce executive creative director Martin Bailie executive planning director Declared income pounds 9.8m (2009) Total accounts at year end 24 Accounts won 9 (biggest: Kellogg) Accounts lost 1 (3 mobile) Number of staff 152 (+28%)
The move allowed the agency to focus on attracting global clients and, in August, it successfully led a global pitch for Coca-Cola's Sprite brand. In October, it also landed the pan-European Kellogg account, one of the biggest digital pitches of the year. Domestically, Glue Isobar also managed to maintain a strong new-business performance, securing work from Birds Eye, Burt's Bees, Codemasters, SeeSaw and Homebase.
Despite this, the …