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Macy's Building On Momentum.
Byline: DAVID MOIN WITH CONTRIBUTIONS FROM JEAN E. PALMIERI
Macy's Building on Momentum
NEW YORK
After a strong 2010, Macy's Inc. sees no letup despite rising prices hitting consumers from all sides.
Like other retailers, Macy's this year must contend with increasing apparel, food and fuel prices and the fragile economy. Then there's the challenge of trying to rack up same-store sales gains this year on top of those in 2010.
But Terry J. Lundgren, Macy's chairman, chief executive officer and president, told WWD: "I just think there are so many things working for us. We feel very comfortable we'll be able to achieve another strong sales year. The organization is ready to take on aggressive sales growth and earnings growth and take market share.
"I think the consumer is prepared to spend as long as they believe they are getting great value, and value is determined differently by different …
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