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WEEKENDER: marketing.

BusinessWorld (Philippines)

| February 25, 2011 | COPYRIGHT 1999 Business World Publishing Corporation. (Hide copyright information)Copyright

Byline: Raoul J. Chee Kee

The venue of the launch was a bit cramped, the ceiling was low and there were not enough seats for the guests. One could only imagine how the dancers hidden inside the low stage at the Ipanema flipflop launch on Tuesday must have felt.

The Brazilian casual footwear brand may have been introduced in the market five years ago but since then, the launches for the new collections topbilled by supermodel Gisele Bundchen have been one "dance fest" after the other.

No surprise there since Sofia, the wife of ELRO Corp. Managing Director and exclusive distributor of Ipanema in the Philippines Patxi Elizalde, is the owner of Steps dance …

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