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The pounds 25 million Moneysupermarket.com pitch was always going to be a hotly contested one.
Now the heat has just been turned up. The contest for the comparison site, which kicked off in January, is down to a two-horse race. Bartle Bogle Hegarty faces Mother, as Wieden & Kennedy and TBWA\London have been knocked out. The final shoot-out could prove even more interesting because Paul Troy, Moneysupermarket.com's recently appointed director of consumer marketing, was previously Barclaycard's head of advertising and a client of BBH.
Many readers were expecting to have read about which agency had won the easyJet creative pitch by now, considering that a result was …