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Leo Burnett's Atelier nets Dorchester account.(Dorchester Collection)(Brief article)
Dorchester Collection, the luxury hotel group, has appointed Leo Burnett Group to handle its advertising account.
Leo Burnett's luxury division, Atelier, will work on the business after a four-way pitch against undisclosed agencies.
Atelier will be responsible for creating a global campaign to build awareness of, and loyalty towards, the brand.
Dorchester Collection last called a review in 2008, when it appointed DraftFCB to its pounds 2 million business after a three-way pitch. The agency's first task was to produce a celebrity-led campaign. The campaign, which launched in November 2008, was the hotel group's most recent high-profile work. It showcased the …
