Dorchester Collection, the luxury hotel group, has appointed Leo Burnett Group to handle its advertising account.
Leo Burnett's luxury division, Atelier, will work on the business after a four-way pitch against undisclosed agencies.
Atelier will be responsible for creating a global campaign to build awareness of, and loyalty towards, the brand.
Dorchester Collection last called a review in 2008, when it appointed DraftFCB to its pounds 2 million business after a three-way pitch. The agency's first task was to produce a celebrity-led campaign. The campaign, which launched in November 2008, was the hotel group's most recent high-profile work. It showcased the …