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OnVu ICE is the name of the time temperature indicator that BASF is now launching especially for frozen products. OnVu time temperature indicators are intelligent labels on the food packaging that monitor the cold chain for chilled and deep-frozen food, making the current state of the product visible: the label changes colour depending on temperature. The darker its colour, the better the cold chain has been maintained. Applied to the packaging OnVu monitors food on its way from the manufacturer to the retailer. In addition OnVu is a useful marketing tool: retailers can use it to help customers to maintain their own cold chain for chilled and frozen foods. OnVu is actually …