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Pub landlady's EU case paves way for TV sports rights revolution.

Europe Intelligence Wire

| February 03, 2011 | COPYRIGHT 2003 Financial Times Ltd. (Hide copyright information)Copyright

(From Guardian Unlimited)

The European Union's highest court was today advised to rule that EU law does not prohibit pubs showing live Premier League matches from foreign broadcasters, potentially sparking a revolution in the way media sports rights are sold across the continent.

Juliane Kokott, one of the eight advocate generals of the European court of justice, gave her view on a landmark case brought by Portsmouth pub landlady's Karen Murphy, who uses a Greek decoder card to show live Premier League matches at much cheaper rates than BSkyB charges commercial premises in the UK.

The FA Premier League, which sells TV rights exclusively to broadcasters …

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