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Facebook Places Deals to target local business ads in UK and Europe.

Europe Intelligence Wire

| January 31, 2011 | COPYRIGHT 2003 Financial Times Ltd. (Hide copyright information)Copyright

(From Guardian Unlimited)

Facebook made a significant move into the potentially lucrative local business advertising space on Monday with the launch in the UK and other European countries of Deals, which gives users discounts and benefits with nearby shops, restaurants and venues through their mobile phones.

Launched in the US last November , Facebook Deals lets users 'check in' to venues via the Places feature on its mobile app for iPhone, Android and through facebook.com on some smartphones.

Facebook says millions of users are already choosing to check in to venues, and its app is already the most popular in Apple's iTunes Store. More than 250 million …

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