Hotel sector in Hua Hin upbeat on prospects.

Byline: The Nation.

Hotels in Cha-am and Hua Hin are slowly recovering after the deep plunge in the number of tourists last year. Thiva Kesavan, general manager of the Alila Cha-am, reveals key strategies they have adopted in anticipation, in an interview with The Nation's Suchat Sritama.

What does the Cha-am and Hua Hin hotel sector look like compared to last year'

We expect a 40-per-cent growth year on year after business dropped last year due to political instability. We are hoping 60 per cent will be contributed domestically - through corporate, individual and events - with the remainder from international visitors. The last quarter of 2010 showed …