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Byline: The Nation.
The Asvinvichit family, one of the wealthiest Thai-Chinese dynasties in Thailand, took a familiar route in developing their business empire. Starting out in rice export, the family moved into banking, finance and securities and the insurance business. Now they see a bright future in services, packaging and logistics - sectors they believe can generate sustainable income amid the tough competition of the seamless trade era.
Shunning a conservative approach, the family is developing its business to cope with the rapidly changing trading environment. Indeed, the family is now in a transition period from the second to third generation, which is …