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Byline: Hopewell Radebe
Young, black and faking it with wine Vintners courting a new generation, the swaggers, writes WHILE black diamonds are the core focus of the country's future marketing endeavours, the wine industry should start packaging its products to attract the attention of the younger, more impressionable group of black South Africans, says Ray Edwards, Spar's head of its liquor division.
He says this group has & caught the attention& of his establishment and he believes the wine industry should take a leaf from the book of certain clothing, vehicle and other brands that are capitalising on packaging their products to attract younger buyers. These …