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Tie-up with Visa Europe affords priority to media company's newspapers.
Visa Europe has signed a multi-million-pound deal with News International (NI) for the publisher's titles to become the first official newspapers of the British Olympic team.
Visa, a sponsor of London 2012 and 'presenting partner' of Team 2012, comprising 1200 British athletes, is looking to maximise exposure of its sponsorship deals.
As part of the tie-up, NI titles such as The Sun, News of the World, The Times and The Sunday Times will have privileged access to British athletes, including heptathlete Jessica Ennis and swimmer Rebecca Adlington.
The newspapers will feature …