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Femmes fuel net.(ABC Family gains with adult women viewers)(Brief article)

Daily Variety

| December 30, 2010 | Weisman, Jon | COPYRIGHT 2009 Reed Business Information, Inc. (US). (Hide copyright information)Copyright

While its ratings growth in teen viewers has been well documented, ABC Family will also celebrate 2010 for the gains it has made with adult women.

ABC Family had two of the year's three most-watched scripted cable series among women 18-34, including the leader. "The Secret Life of the American Teenager," which averaged more than 1 million viewers in the demo.

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"Pretty Little Liars" was close behind with 960,000 viewers in women 18-34. ABC Family also hit new heights in women 18-49, and in December it was No. 1 on cable in both demos.

The boost in adult femme viewers helped lift ABC Family to …

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