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Tesco targets Boots via health and beauty push.(Brief article)

Marketing

| January 19, 2011 | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright

Supermarket considers in-store 'pampering' services and improved online offer.

Tesco is planning a major drive into the health and beauty sector that could involve the creation of in-store services such as nail bars and hairdressers.

The supermarket's management has internally expressed a desire to become 'better than Boots', and is looking to introduce more upmarket beauty brands to stores.

It will roll out a 'beauty services' retail concept to at least 70 stores by 2012, with a view to creating a business that generates pounds 15m turnover in its first year, Marketing has learned.

Tesco also plans to build a 'credible beauty offer' online to …

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