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An Authentic Marilyn.(Authentic Brands Group LLC)(Marilyn Monroe)
Byline: LISA LOCKWOOD
An Authentic Marilyn
Marilyn Monroe is about to become a bigger brand.
Authentic Brands Group LLC, in conjunction with NECA, a global media and entertainment company, has acquired the intellectual property of Marilyn Monroe LLC. Anna Strasberg, wife of the late Lee Strasberg, will continue her involvement as a minority partner in the joint venture. According to industry sources, the purchase price was between $20 million and $30 million.
Monroe, a style icon who redefined sexy for generations of men and women, died in 1962.
"Marilyn Monroe is recognized around the world as the embodiment of beauty and glamour. Quite …
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