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MARKETING: Now, 'cloud campaign' powers media landscape too.
from BUSINESS LINE, December 22, 2010 Bangalore, Dec. 21 - There's no escaping 'cloud computing', even if you wonder what it really means. Especially not if you have a giant hoarding screaming 'cloud power' across 53 check-in counters at the Bangalore International Airport.
After wooing technology experts and baffling CIOs at boardroom discussions, the 'cloud' is slowly becoming part of the media landscape as well. Two months ago, Ramco Systems came out with a campaign around its cloud offerings. And, recently, Microsoft created a huge mass-media buzz with its 'Cloud Power' campaign.
Cloud concept Ramco, on its corporate blog, says: "The concept of cloud software …
