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Byline: Olive Lumonya
Many people are getting excited by the new developments in the political arena where we are seeing a different form of politicking. One would say the format of campaigning has changed. However, what has changed are the marketing strategies within the parties.
Most of the parties have decided to re-position their brands in order to reach their specific target groups. A strong party must be able to talk to and be understood by the people they are targeting.
Just like any brand, after some years of existence, it is important to clearly convey your message to your target audience. A successful brand must be able to remain relevant to the …